I dunno, I think this is this simplest, cleanest explanation about the way SEO (Search Engine Optimization) is not worth paying for, much less endorsing:
Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.
Make sure to see his follow-up – basically a reply to the comments to the original article (as good as original article): “Seo FAQs.”
I agree with him fully: SEO is, to me, building correct sites (not images with text, AIR or Flash etc. [today!] ). Good content; good design. If you can’t get those two together (content/design), yeah, you’re in deep doo-doo.
SEO – the black magic offered by name only today – just games the system; possible short- or long-term bump. Who can say? Yep, that’s part of the problem.
I’m betting on good content/design vs. SEO “magic.”